How Covid-19 has 'activated' the digital transformation business
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How Covid-19 has 'activated' the digital transformation business

23/12/2020 09:44:02
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From the topic of trends and forecast in conference rooms, digital transformation into "handshakes", real projects this year.

On December 21, PKH, the developer of MedPro solutions, has just cooperated to build an application for Le Loi Hospital (Vung Tau). With this application, people can register for online medical examination and also pay online through Smartpay e-wallet. At the same time, the hospital is also more secure about the gathering of people while still being vigilant about Covid-19.

Mr. Bui Trieu Anh Tuan, General Director of PKH said, up to now, MedPro has been deployed in 20 hospitals in Ho Chi Minh City and neighboring provinces, and will continue to expand in the coming time. "This cooperation is not only meaningful in terms of technology, but it is really the solution that hospitals should apply," said Nguyen Thanh Phuoc, Director of Le Loi Hospital.


MedPro experts share about the application "Le Loi Hospital" on December 21. Photo: Nguyen Cuong.

These handshakes are not only in the health sector, which is considered the top "hot" of 2020 by Covid-19, but also appear continuously in a variety of fields and industries throughout the year. by.

In mid-November, QSR Vietnam, which owns a series of F&B brands such as Dairy Queen, Swensen's, The Pizza Company, AKA House, Holy Crab or Chan ... cooperates to Abeo Vietnam to advise and develop. Launching S / 4HANA solutions to optimize operational efficiency and enhance customer experience. "The core goal in the next 3 years of QSR is to have a digital platform to support, accelerate delivery channels, customer care and data management more quickly and effectively", Ms. Pham Thi Hong Van, QSR Vietnam's Deputy General Director, stated.

"Challenges in 2020 have boosted the need for smart technology in retail businesses," said Nguyen Hong Viet, General Director of SAP Vietnam, that the need comes from the goal of bringing experiences. personalization for customers, while at the same time promoting sustainable business on all means.

It seems never, the forced "digitization" or take advantage of the ideal opportunity to "digitize" takes place in 2020, creating a boom when many industries, many businesses together declare start converting numbers.

Leading and most aggressive are the industries affected by the changing consumer habits when Covid-19 comes around, revolving around users going out less, preferring to go online and spending more freely.

F&B in particular and retail in general, which is significantly influenced by Covid-19, especially during the period of social gap, is trying to turn around to be able to survive in the long term. With the F&B industry, while small units look to order apps or "cloud kitchens" to survive, large units like QSR and Golden Gate apply systematic digital transformation solutions. Or like the wood industry, from the fact that people have the need to invest more living space but less outside has become the motivation for members of the Association of Handicraft and Wood Industry (Hawa) to start opening. online virtual space showrooms.

In the financial industry, e-wallets have a booming year in users and transactions. While banks are allowed to pilot, try to introduce electronic identification (eKYC) - a solution believed by industry insiders to be "the key to opening the door to providing digital services to banks".

E-commerce is also a field that reflects very clearly the changes in user behavior and the ability to seize the opportunity to "digitalize" of businesses. In recent major promotional events such as October 10, November 11, and December 12, many major exchanges reported an increase of 2-3 times compared to the same period last year.

On the occasion of 12/12 recently, Tiki said sales were 10 times higher than weekdays and 3.4 times higher than the same period in 2019. On Shopee, a store selling phone accessories attracted attention when reaching sales. 13 billion just on 12/12.

The Cisco study on the digital readiness of small and medium-sized enterprises (SMEs) in the Asia-Pacific 2020 region shows that 72% of SMEs in Vietnam are looking for ways to digitally transform, significantly increasing compared to 32% in 2019.

According to a survey published by HSBC Navigator in early December, 68% of Vietnamese businesses said they had made changes to cope with the epidemic. Businesses say they will continue to invest in technology to improve the speed of market access, to reach new customers, and to enhance automation / efficiency.


Face detection technology applied when conducting eKYC. Photo: Phan Tam.

Many other experts also agree that the pandemic is making the digital shifts become clearer than ever. "We see the pandemic sparking pre-existing trends, such as the issue of Vietnam's digitalization and the influence of content on social media on social media," says Raphael Lachkar. , COO Vero, reviews.

In June, the Prime Minister signed a decision approving the "National Program for Digital Transformation", formally launching the national digital transformation program as a universal and comprehensive revolution. Since then, the Ministry of Information and Communications has implemented and concretized the message "Make in Vietnam".

Thanks to the "Make in Vietnam" strategy, Vietnam has become one of the few countries to commercially test 5G services with self-produced equipment. By December, Viettel, Vinaphone started to deploy 5G services in certain areas.

According to the "National Strategy on the Fourth Industrial Revolution to 2030", in the immediate future by 2025, Vietnam strives to have a digital economy accounting for about 20% of GDP by 2025; the rate of enterprises applying at least one of the 4.0 technologies reaches at least 20%.

"However, it will be a huge challenge when nearly 90% of Vietnamese enterprises are not ready for digital transformation", according to the research of experts led by GS. Dr. Nguyen Dong Phong (University of Economics, Ho Chi Minh City).

According to the research team, many Vietnamese enterprises in all fields are entering the digital transformation process at different levels, although this concept is still new.

Basically, Vietnamese businesses have positive views on the importance of information technology application and digital transformation in production and business. Some professions are undergoing rapid and strong digital transformation such as content, finance, e-commerce and tourism. Meanwhile, the fields of agriculture, manufacturing, processing, and manufacturing have low readiness for digital transformation.

Experts also said that a part of businesses are still "ambiguous" about digital transformation, so they have difficulties in defining an initial strategy and step. Most are not aware of and find a link between the benefits of digital transformation with business goals.

Another analysis by the group of experts Nguyen Manh Tuan, Le Ngoc Thach, Truong Van Tu of the University of Economics Ho Chi Minh City and the National Economics University also said that the level of digital transformation willingness of SMEs in Vietnam remains. quite low. "However, there are still bright spots on the level of readiness in 2020 with the Covid-19 influence," the team confirmed.

Therefore, the research of GS. Dr. Nguyen Dong Phong recommended, to continue developing the digital transformation process, the government should continue to promote institutional reforms, ways of administrative procedures towards perfecting "e-government" and " e-rights "to promote innovation in both the public and private sectors.

Along with that, it is necessary to promulgate policies to encourage investment in technology, innovation and human resource development to overcome the "primitive" threshold of a nation ready for the 4.0 Industrial Revolution, and encourage development. to develop digital platforms "Make in Vietnam" while effectively using the customer data source as a resource in the new era.

On the business side, in addition to needing to raise awareness of production and business in the 4.0 era; building a digital transformation plan and roadmap, experts think that it is necessary to recognize and correctly evaluate 5 aspects to transform the number of businesses.

Specifically include: exploitation of customer networks; building platforms, not just building products; turn data into business assets; innovate through rapid testing and adjustment of value claims and mastery of disruptive business models.

The expert group of Ho Chi Minh City University of Economics and National Economics University proposed 5 solutions and implications for more successful digital transformation SMEs, including: relevant ministries need to proactively implement and spend detailed project to support SME digital transformation; establishment and development of digital transformation simulation and support centers for SMEs; researching and building a toolkit to help SMEs self-assess their readiness for digital transformation; adequate and reasonable financial support policy for digital transformation SMEs; Leading businesses need to share their experiences and help SMEs transform digitally.

Viễn Thông - VNExpress

 

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